According to new research published in the European Journal of Social Psychology, there’s a reason some individuals believe in wild conspiracy theories. Turns out avid conspiracy theorists, who believe the moon landing was faked, or the 9/11 attacks were a government cover up, or that Lizard people run the government, may be seeking attention. According to the study, many people enjoy believing in conspiracy theories because of an innate need for uniqueness. In an age where identity politics and a celebration of the self leaves many on the sidelines, these individuals turn to harboring beliefs that are out of the ordinary, similar to when people take up unusual hobbies to forge an identity and set themselves apart from others.


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